The Canadian Canoe Museum partners with GSM Project following a nationwide selection process

PETERBOROUGH, Ont. – The Canadian Canoe Museum will partner with world-class exhibition design firm GSM Project to create one-of-a-kind visitor experiences at its new building beside the Peterborough Lift Lock on the Trent-Severn Waterway.

GSM Project, with offices in Montreal, Dubai and Singapore, will work with the organization to ensure that the world’s largest collection of canoes, kayaks and paddled watercraft is not only exhibited, but experienced, by all those who visit the new museum at the water’s edge.

Following a nationwide request for proposals and an in-depth selection process, GSM Project has been chosen to work alongside staff and the Exhibit Design Committee to create visitor experiences in two key areas of the new museum:

  • Exhibition Galleries – Approximately 21,000 square feet of Class A (curatorial standard) exhibit space expected to feature 10 to 12 galleries.
  • Collections Centre – Approximately 28,000 square feet of Class A (curatorial standard) open storage space, featuring more than 500 full-sized watercraft stored on individual mounts and arranged on racking systems, and artifacts.

For the first time, the museum’s entire collection will be on site and totally accessible as part of the visitor experience.

The Canadian Canoe Museum will join GSM Project’s repertoire of more than 1,000 exhibit design and production projects in more than 120 cities worldwide.

GSM Project was the lead designer of the new Canadian History Hall at the Canadian Museum of History – the largest exhibition about Canadian history ever developed. The 40,000 square-foot exhibition opened July 1, 2017. GSM Project has also recently completed The Alaska Gallery at the Anchorage Museum; Human at the Montreal Science Centre; three of the galleries at the new Canada Science and Technology Museum; and the Canada Goose Arctic Gallery at the Canadian Museum of Nature.

“We are proud to have been in a position to meet with some of the world’s leading exhibit design firms as part of this selection process,” says Jeremy Ward, Curator at The Canadian Canoe Museum.

“The GSM Project team members will bring their international experience, a deep affinity for Canadian heritage, and an appreciation of our unique collection and its incredible potential to the table. Together, we aspire to strengthen the museum’s connections with communities across the country and are confident that the result of our work will be something very special that will engage our visitors in new and surprising ways. We cannot wait to get started.”

“A great community deserves a great museum,” says Yves Mayrand, President and Chief Creative Officer of GSM Project. “The renewed Canoe Museum will serve as a nucleus not only for Peterborough but also for all those who are passionate about canoes, Canada’s waterways, and that love of the outdoors that unites us all. Like so many visitors before us, we have fairly fallen in love with The Canadian Canoe Museum, and we look forward to helping this institution’s talented and dedicated team realize the bold vision they have for this transformation.”

About GSM Project

GSM Project specializes in the creation and production of visitor experiences. Based in Montreal, Canada, since its founding in 1958, the company also has offices in Dubai and Singapore and collaborates with a wide range of clients all over the world to create immersive, educational, and memorable visitor experiences. GSM Project has designed exhibitions for major museums across the globe, such as the National Museum of Singapore, the Canadian Museum of History, the Anchorage Museum in Alaska, and the Museum of Civilization in Quebec City.